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The Truth

The Method

Coffee 101
Does your coffee have an expiration date?

Some coffee can induce bliss and other coffee can power rockets. You don’t need a university degree to know why, but we’ve found that knowledge adds flavor. In recent years, roasters have roamed the world heightening coffee consciousness and connoisseurship, and we salute their devotion. For our part, we want you to remember just one word about the bean:    
Fresh.
When we say “fresh” we mean beans that have been artfully roasted to preserve all their precious oils. They haven’t been over-roasted, or, heaven forbid, burned, a scandalously common practice that prolongs shelf life but slays flavor. “Fresh” are beans in their prime, roasted less than 12 days ago, and they don’t lie about their age – the roasting date is written on the bag. Once you’ve experienced truly fresh coffee, there is no going back.

Private Reserve
Artfully roasted and rushed to your door.

Private Reserve means that if beans are roasted on Monday, they’re shipped on Monday. So that every week – you’re drinking coffee that tastes as good as it smells, coffee that will spoil you for anything else caffeinated. As they travel, the freshly roasted beans ‘de-gas’ – because they must – in our airtight bags designed with a special one-way valve that lets the gasses escape but keeps air from breaking in. Our obsessiveness – a madman’s blend of uncompromising delivery, artful roasting and superlative bean – produces coffee so smooth, many people have told us that at first, your brain cannot believe what your tongue is telling you.  Try that with your garden-variety get-it-while-it’s-hot Christmas blend.

To lock in your own Private Reserve Membership of Prologue or Epilogue, click here.

The Blend
Prologue ~ Epilogue

In a world choked with choice, we offer one blend. We call it Prologue. We did not choose the blend lightly – it’s the product of more heated discussion, passionate tasting and air miles than we care to admit. So while we’re happy to share every detail of its roasting, flavor, and effect, we don’t disclose the profile, because frankly, we believe it’s the best blend on the planet. Although we think flavors like amaretto, almond, hazelnut, cinnamon, pumpkin, mint and curry have their place in the world, we believe that the best flavor for coffee...is coffee. Devoted to Prologue and its decaffeinated twin, Epilogue, we can promise you week after week of consistent life-propelling flavor. Guaranteed. 

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