Storyville Prologue

Our call to you is to give us an audition. If you don’t love us by the third sip, we guarantee your coffee is on the house. But if you take the chance and discover the beauty in roasted, dialed perfection, know that every time you raise a cup of Storyville, it’s a taste of freedom.

There are some out there who think that this already exists, and we know that this dream is not for everybody. But out there, all over the world are prime candidates for discovery who will fall in love with fresh-roasted, smooth, and deeply flavorful coffee.

Many of us have been programmed to believe that coffee is what it is, and even though drinking it is a challenge, it’s worth it for the jolt. But our taste buds tell us there’s something wrong here. They say, “This is bitter and acidic! Cover it up with milk and flavoring!” What if we told you that 90% of the coffee your order at any restaurant has been prepared as an afterthought, or that what you buy in the grocery store is bitter, over roasted, and old. Thanks to big business branding and clever marketing, we’re led to believe that “strong” and “bold” coffee will wake us up and get us going, even though drinking it is a bitter test of endurance. It’s the same story told over and over again, based entirely on the shelf life of the coffee… Because shelf life comes in front of your quality of life.

But what if we told you that drinking coffee shouldn’t be an endurance test? That it shouldn’t be akin to taking your medicine in the morning because it will be good for you since it will recharge and energize you?

Initially, it was hard to convince ourselves that this is wrong. Many of us say “Well, it’s good enough for me!” and resist admitting that something so simple could be so askew. We were drinking old, burnt, bitter coffee and defending the right to do so!

But over a dozen years ago, something powerful happened. We tasted fresh, smooth, artisan roasted, blended, and perfectly prepared coffee. And it was pleasureful, and it showed us the light. This coffee was delicious no matter what you put in it or didn’t – no acid, no bitter or burnt aftertaste, just smooth flavor and toasted goodness, with hints of dark chocolate and vanilla. We were hooked, and we couldn’t go back… until now, as we come back for you!

We want to transform the way humans drink coffee at home and provide them with the best beans, machines, and methods to drink a perfect cup of coffee every time, every day for the rest of their lives. Through our coffee subscription service, we provide fresh roasted coffee beans, Nespresso capsules, and KCups to those who have joined us in this vision of perfectly smooth coffee every time. With this coffee delivery service, anyone can receive a monthly box of the finest expertly roasted coffee, curated in an ultra smooth blend by artists and scientists, perfected to fit their favorite brew method. This dedication to quality and consistency has led us to make the best coffee subscription service on the market.

So here we are. At the crossroads of life and facing a choice. Will you choose bitter or smooth, burnt or dialed, endurance or pleasure? But wait – this message isn’t even about coffee. Coffee is just the vehicle, the host to a radical dream. Storyville has been built not just as a source for the world’s finest coffee, but as an engine for sustained giving: A For-Giving Company™ with a mission to see slavery in all forms abolished. The heart of Storyville aches for all who are not free to dream, and we do what we do for them. With your help, we can donate to charitable organizations who work to end human trafficking, once and for all.

Our call to you is to give us an audition. If you don’t love us by the third sip, we guarantee your coffee is on the house. But if you take the chance and discover the beauty in roasted, dialed perfection, know that every time you raise a cup of Storyville, it’s a taste of freedom.